Corporate mission—create value for customers; create opportunities for employees; create benefits for the enterprise; take responsibility for the society

Mission statement

1. Create high-quality use value for customers, provide customers with excellent services, and let customers have a sense of trust in the process of enjoying use value and services. This is the secret and strength of the company's enduring competition.
2. The company pays attention to the cultivation and growth of employees, creates various opportunities for the growth and development of employees, and provides a colorful stage.
3. The most basic mission of an enterprise is to create good operating benefits and reasonable profits. When we pursue reasonable profits, we should consider both short-term and long-term interests, and prioritize the pursuit of long-term interests.
4. Enterprises and society have the same interests. Only companies that contribute to the society and fulfill their social responsibilities can obtain social approval and be good companies.

Core values of the company-integrity, responsibility, respect, service

"Integrity, Responsibility, Respect, Service" combines traditional Confucian ethics and modern business spirit, embodies Liyou's aspirations and decision-making thinking model, and is the foundation of Liyou's sustainable development. It is an invisible force that drives the company from success to excellence!